New York – On March 16, the board of the National Audubon Society announced that it had decided to retain the name of the organization, after a lengthy process to examine its name in light of the “personal history” of its namesake John James Audubon. The organization said that the decisionMORE HERE
NEW YORK – After a launch at Macy’s stores in 2022, the mascot for the Toys R Us brand, Geoffrey the giraffe, will go on a summer 2023 tour. It is a next-step effort to rebuild the brand, which was once as synonymous with toys as Blockbuster was to videos.MORE HERE
CHICAGO – Radio and television stations such as WDIV in Detroit are in a flurry of 75th and 100th anniversaries, as radio arrived in the 1920s and television arrived in the 1940s. These anniversaries are the perfect opportunity for legacy broadcasters to celebrate their histories and call letter equity inMORE HERE
Another New York Times Sunday edition, and another weird take on a great brand. This Sunday March 5, 2023, our double-truck ad delight is Burberry, once known for gorgeous winter coats and scarves. It is now known for creepy airs. Above is the ad appearing in the paper’s Sunday, MarchMORE HERE
MINNEAPOLIS – This week, Indian Motorcycle and Jack Daniels promoted a tie-in, with the creation of the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse limited edition whiskey. This tie-in is unwise, as it connects alcohol, in the mind, with one product that should not be at all associatedMORE HERE
MEMPHIS, Tenn. – For its 125th anniversary, International Paper (NYSE: IP) has ditched its 63-old “P tree” logo for a strange boat looking logo that evokes, possibly, a ship, or a bunch of ships with one ship upside down. If it is a tree it is a flat tree, or aMORE HERE
CHICAGO – When the family of the True Value Company gathers in Chicago March 16-19 for its 2023 Reunion, it will have something to celebrate. The hardware retailer, now a network of over 4,500 stores, is now one of the world’s largest dry goods wholesalers. Its success gives evidence ofMORE HERE
DALLAS – The department store Nieman Marcus, parent of Nieman Marcus and Bergdorf Goodman, has promoted Darcy Penick, president of Bergdorf Goodman, to lead their NMG Product & Technology unit. At the same time, it will fire five percent of its employees. “Darcy’s strategic leadership of NMG’s product and technologyMORE HERE
The P.R. agency Ruder Finn just released a survey on consumers and companies that take positions on issues. The most important thing, or so says a new survey, is for companies to respond to consumers. The survey is called “Collaboration & Consensus: Do Consumers Feel Heard?” It asked whether consumersMORE HERE
Sending money abroad has been expensive and challenging for a long time, with chains of middlemen, hidden charges, and lots of paperwork making the process even more complicated. However, things have been changing in recent years, with businesses of all sizes and individuals able to send money across borders easily,MORE HERE