At a time when some alcohol and consumer brands have devolved their marketing into social agendas, the Kentucky bourbon whiskey brand Jim Beam has taken a traditional, but forgotten approach. The idea? Show positive visuals of many actual people in the advertising, show the product (a forgotten Advertising 101 sortMORE HERE
HALETHORPE, MARYLAND – A government supported Guiness brewery that opened August 2, 2018 will close in Maryland, though its tap-room will remain open. The closing reminds companies that going beyond their originating geographic area poses risks, and that operating a tourist-oriented venue in a non-tourist place like Baltimore County doesMORE HERE
ENGLEWOOD CLIFFS, N.J. — The Korean appliance and electric company LG Electronics yesterday announced an updated “direction and visual identity” aimed at highlighting their familiar Life’s Good slogan. “Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which blends innovation and warmth,”MORE HERE
The design does not look appreciably different from its existing restaurants, and instead focuses on energy management. It continues the company’s longstanding tradition of trying to source food locally. MORE HERE
NEW YORK – The sneaker brand Keds announced what they called a “brand refresh” this week. The Keds shoe brand has an updated logo in a newer shade of blue, in a promotional push coming after DSW’s purchase of the rubber shoe pioneer from Wolverine Worldwide. “The brand refresh is rootedMORE HERE
HOUSTON – The Shell oil brand grew an electric option with the Shell USA Inc. completion of acquisition of Volta Inc., the ad supported EV charging network. The deal, a previously announced all-cash transaction valued at approximately USD $169 million, will make Shell one of the largest public electric vehicle charging networksMORE HERE
TEANECK, N.J. — As a promotion for the centennial of Walt Disney, the camera maker Leica Camera AG has released a special edition Leica Q2 “Disney 100 Years of Wonder” camera. The camera is decorated with sketches from early Mickey Mouse cartoons. The Leica company said in a press releaseMORE HERE
HERZOGENAURACH, Germany–The athletic shoe company Puma will turn 75 in 2023 and will celebrate its milestones with a series of events throughout the year under the banner of ‘Forever Faster’. “Puma’s founder Rudolf Dassler spoke about giving his athletes the agility and performance of a big cat, today we callMORE HERE
PURCHASE, N.Y. — Pepsi is introducing a new logo and visual identity system, the first update of the Pepsi globe logo in 14 years. Pepsi will release the new design in North America this autumn to coincide with the brand’s 125th anniversary, and globally in 2024, marking the brand’s nextMORE HERE
BATTLE CREEK, Mich., – In spite of a national concern over children’s health and sickening obesity and diabetes rates, Kellogg’s has come up with yet another junk food concoction, Kellogg’s Little Debbie Swiss Rolls Cereal. The cereal is a co-branded effort between the cereal company and McKee Foods, the maker ofMORE HERE