On Monday, the AirTran unveiled a “Say YES to Orlando” wrapped airplane with a special performance from the resident company La Nouba by Cirque du Soleil. The unveiling of the Air Tran “Say YES to Orlando” airplane was timed this week to coincide with AirTran’s special promotion on airfares acrossMORE HERE
There is something great about a brand that does not stick to its brand. Particularly industrial companies that go into the business of resorts. Modern management theory HATES this sort of thing, but they are wrong. Brands that do not stick to their brands are MORE interesting. They have depth.MORE HERE
Tennis great Fred Perry might have died in 1995, but his legacy lives on with the Fred Perry tennis line. BrandlandUSA judges it the Top Tennis Brand of All. Why? Because we say so. Launched in 1952, Fred Perry sportswear is known for its Wimbledon-like laurel seen on the frontMORE HERE
Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. At right, the logo for the venerable department store Abraham & Straus. The original A&S store in Brooklyn is still open, but it is now aMORE HERE
O.K. So this news July 3, 2008 had us frightened, freaked and sad. The stock value of General Motors is less than Mattel, which makes Hot Wheels. So reports Bloomberg. Mattel! Ouch! But what is interesting is that the stock drop parallels the killing off of Oldsmobile in 2000. TakeMORE HERE
For Americans to again embrace production, innovation, science and enthusiasm, we need to get kids, mainly young boys, doing crap with their brains and their hands. Science stuff. This Fourth of July weekend, we are thinking about great American brands with FIRE-POWER. And for decades, there has been no greaterMORE HERE
Now on with the countdown! Yes, you can still catch Casey Kasem’s original 1970s American Top 40 radio shows on your local FM. The shows have returned from a tape morgue in Hollywood, and have been completely remastered. They were remastered by “syndicated radio junkies” at the Cabot, Arkansas basedMORE HERE
We are totally stumped by this one. Blogger Gentleman Agitator emailed to tell BrandlandUSA of his frustration with a new Holiday Inn logo. Don’t get us wrong. We love Holiday Inn. But we loved their old lettering. OK, so we here at BrandlandUSA were hopeful that it was the otherMORE HERE
There was a time when Sears ruled the world of sporting goods, and brands like Ted Williams and Sears Yachtsman were seen as prestige. At right, a Sears Yachtsman logo and shield sewn onto a Sears life vest. This attic find looks cool and stylish as ever, even though itMORE HERE
What happens when you have a 200-year-old insurance brand name and some smartsy fartsy “branding” and “marketing” people get involved? The brand dies in favor of a name that would be better as a diet pill. Believe it or not, it happened recently with the U.K. insurance company Aviva, whichMORE HERE