PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has selected the Denver-based advertising agency Cactus as their new lead. Plano, founded in 1952, is the original maker of plastic tackle boxes. Warren “Pete” Henning founded the company after he returned from a FloridaMORE HERE
Palmolive liquid, for 60 years associated with soft hands, has dropped the hand image from their premium packaging. For decades, the packaging of Palmolive liquid has shown a woman’s hand on the package, an indication of the softening qualities of Palmolive. It’s all hands off the bottle as market leadersMORE HERE
EDEN PRAIRIE, Minnesota – Care and attention to the important identity elements of a historic brand can make the difference between a moderately successful brand using its history as a crutch, and long-term successful brand with a future. The case of Mr. Bubble, owned by The Village Company, is theMORE HERE
PARSIPPANY, N.J. – Two years ago, B&G Foods annouced that they were dropping the “Mrs.” from the Mrs. Dash line of seasonings. It is now fully known as Dash, though consumers still call it Mrs. Dash. The question is why? What’s wrong with being a Mrs.? Mrs. Dash was originallyMORE HERE
In the continuing search for product extensions and new ideas, Keurig Dr. Pepper has launched yet another variety of Royal Crown Cola, RC Berry & Creme. RC, in spite of being the nation’s “third” cola, has never been afraid to try new product extensions. Royal Crown, founded in 1905, claimsMORE HERE
Igloo is the original plastic cooler. So many of its products became synonymous with boating and summer that for generations, Igloo coolers were, and are, props in the American landscape. The Igloo dates from 1947. MORE HERE
BRIDGETON, N.J. – While large firms like Conagra, Mondelez, Nestle and Campbell’s dominate the grocery aisles and squeeze out small players, there are still holdouts of one-off grocery products can stand alone. One such item is Seabrook Farms Creamed Spinach. Seabrook Farms is the number one creamed spinach in theMORE HERE
MCLEAN, Va.- The Gannett Co., Inc. newspaper USA Today will celebrate its 40th anniversary this September 15, 2022. The newspaper debuted September 15, 1982, at a time when CNN and cable were ascendant, and the home computer was still a novelty. The subhead to the paper? Via Satellite. The sloganMORE HERE
The humble Q-Tip, that cotton swab on a stick, celebrates 100 years in 2023. In preparation, the brands owner, Unilever, has released centennial packaging, seen in stores, including Publix. That the centennial info is before the actual year is the smart thing for a brand; you can use the centuryMORE HERE
On July 12, The Royal Burgh of St. Andrews Community Council make Jack Nicklaus an Jack Nicklaus as an honorary citizen of St. Andrews, Scotland. It was there that he won two of his three Open titles at St. Andrews. The Old Course is also where Nicklaus chose to compete in hisMORE HERE