The Jarring Case of Kraft Old English Cheese Spread
2022-06-01
Kraft Old English spread is one of a number of jarred, shelf stable cheese products sold by Kraft. Other varieties include pimento and roka.MORE HERE
F. B. Purnell’s Old Folks Sausage
2022-05-27
SIMPSONVILLE, KENTUCKY – There were once dozens of regional sausage brands. One standout among the independents still remaining is the Old Folks brand, founded in 1944. Old Folks is actually the nickname for founder F. B. Purnell. Their archived website has a history of the brand: Old Folks was accustomedMORE HERE
RubyFrost: Crunch Time Branding a Non Browning Apple
2021-10-22
LOCKPORT, N.Y., Crunch Time Apple Growers, a New York State-based cooperative of 152 fruit growers, continues to promote their breakthrough RubyFrost apple variety his fall. For 2021, they will deliver 175,000 bushels if these tart, crisp apples to supermarkets this season, a 35 percent increase. It is targeted to EastMORE HERE
Frozen Orange Juice Quietly Retreats from Grocery Shelves
2021-10-19
Minute Maid concentrate, the inventor of the category of frozen orange juice, is quietly disappearing from some grocery store frozen food sections, though it is still found at major grocery chains, including Walmart and Publix. The juice concentrate brand was once an essential component of almost every American freezer. WhileMORE HERE
Feltman’s Coney Island Adds New Bratwurst
2021-10-07
NEW YORK – The revived Coney Island hot dog company and brand Feltman’s continues to expand its product line with the addition of its All-Natural Bratwurst. The company’s new bratwurst is a further extension of the growth of the brand, which was first established in 1867 by Charles Feltman, andMORE HERE
Briefly: Time for Detox White House, Plus Yoplait, Equal, Original Doritos
2021-09-23
A roundup of recent brands in the news including Equal Sweetener, White House Detox, Yoplait Skittles and Doritos Classic Packaging. Equal Still Blue The sweetener Equal is showing a new design that looks much less clinical. The trademark light blue is still there, with a much friendlier approach. Equal, inventedMORE HERE
Campbell’s Soup Can Gets Careful Redesign, Goes Back to Basics
2021-09-17
NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. “We’ve been on a journey to re-imagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever,MORE HERE
Redesigning an American Classic, Campbell’s Soup: Q&A with Designer Drew Stocker
2021-09-17
Design Director Drew Stocker worked on the redesign of the Campbell’s Soup Can. Read to find out the background, and put in context what it is like to rework what is effectively a piece of Americana.MORE HERE
Lucky Charms Magically Appear Without the Cereal
2021-09-10
The General Mills cereal brand Lucky Charms, so magically delicious, has issued a promotional package of what they are calling Just Magical Marshmallows. The promotion is a limited time offer, and is sold in a foil type bag, and not a box. The products are displayed in end aisles alongMORE HERE
Utz Celebrates 100 Years, Plus Other Regional Chips
2021-08-30
HANOVER, Penn. – The Utz potato chip, and Utz Brands Inc. snack company, is celebrating 100 years. The brand dates from 1921, when William and Sally Utz started making potato chips in their house. The Utz girl has remained mostly unchanged over the decades, and was reportedly designed by aMORE HERE