Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a brand to get yourself connected to a bank that’ll rack your customers with 25 to 30 percent interest,MORE HERE
Our BrandlandUSA reader “JM” tells us that Colonial Bread is on deathwatch, and it may be in danger of disappearing due to its ownership by Sara Lee (NYSE: SLC). Writes our dear reader: Colonial, one of the South’s well known bread names, is now owned by Sara Lee. Since Ms.MORE HERE
Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy. It’s a powdered gravy sold by Serv-Agen. Some have found it hard to locate on shelves. Carnation Breakfast Bars. Not sure why this isMORE HERE
20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song, sung by the nation’s top jingle-writer and singer Jake Holmes, talked about “looking sharp” and showed a succession of non-celebrity, clean-shaven normal men goingMORE HERE
ST. LOUIS – Introduced in 1898, Grape-Nuts was the nation’s first cold cereal, though you can also eat it hot. It’s not grape, nor is it nuts, but instead it is whole wheat, flour, salt and yeast. It is baked, and then ground up and baked again. A glorious processMORE HERE
BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion. Kellogg’s hired artist Burton Morris to design five, special-edition Pop-Tarts boxes that are on shelves now. It’s part of a full Pop Art program, which includes tips from MorrisMORE HERE
Piggly Wiggly is one of those brands that is famous mostly because it is a cool name and a cool mascot. For generations, Americans have loved the concept that you followed a grocery store around like a pig’s tail, and you would pass through ALL the merchandise. Hence, Piggly Wiggly.MORE HERE
There is something very 1970s about The Club pre-mixed martinis. Is it the idea that it is somehow too difficult to mix vermouth and gin? Or that it is too hard to find a cup, and you can use the top to drink it? That’s the question we asked ourselvesMORE HERE
CROSS CREEK, FLORIDA – We happened to be in Cross Creek, the home of the noted American writer Marjorie Kinnan Rawlings. Just around the corner is an old fish camp and restaurant named after Rawlings’ book, The Yearling. On the front was old sign advertising Southern Stamps. We have toMORE HERE
Bourbon is one of the anti-fashion drinks, and Mattingly & Moore is one of those anti-fashion brands. Rarely advertised and founded in 1876, it lives at liquor stores with an aging core audience and some devoted younger fans who find it hip. From Bardstown, Kentucky, it resides in a landMORE HERE