MG To Come Back
The news that Chinese automaker CAIC will restart production of the MG signals a new era, and a good one. For the last 20 years, Western countries have suffered... Read more.
Disneyland 1955 Experience Shows How to Repackage an Aging Brand
The question for companies with long established brands is always how to keep a brand fresh for new consumers all the while keeping old consumers happy. That qu... Read more.
Why Not Bring Back the 1964 World’s Fair?
QUEENS – Egad. This is weird territory, but kind of fascinating. There was an elderly Brooklyn man who, in the 1980s, driving in a Mercedes coupe on the G... Read more.
Don’t Change A Thing, Lego
If it’s Lego’s 50th birthday, there is a reason. They came up with a good thing. They stick to it. Oh, they might add a Star Wars line. But the basi... Read more.
Bring Back Kraft Pizza Dinners?
There have been rumblings from anonymous BrandlandUSA readers that Kraft Pizza Dinners from Canada are being smuggled across the border to the U.S. The apparent... Read more.
Wonder Stories Is Back; Where Are Charlton Comics?
Reader (and Quebec native) Mark Shainblum has alerted us to some revivals in the comic book field, and other dead comic book brands that need to be revived. Thr... Read more.
Keep the Piano Player at Nordstrom, Virginia Branding Guru Says
Richmond,Va.-based branding guru Kelly O’Keefe has put together his Hall of Shame for 2007. Many of the shamed brands were picked by his students in the V... Read more.
Grumman Brand Could Sell KC-30 Program
While its a smidge too late to affect the decision now, Northrup Grumman ought to use the Grumman name to sell its new tanker program to the Pentagon. Here is t... Read more.
Markets Find Value in Chattem’s Brands
CHATTANOOGA – Got an itch for Gold Bond? Jim Cramer does. CNBC Mad Money host Cramer likes the maker of Gold Bond powder, the ever-growing consumer produc... Read more.
Revived Preppy Brands: Best’s, Abercrombie
Perhaps the most famous revived brand in the U.S. is Abercrombie & Fitch (ANF). The company was once an old-line sporting goods company selling guns and ten... Read more.