
History of the Blood Pressure Monitor and the Baumanometer
COPIAGUE, NEW YORK – The blood pressure brand that decorates just about every medical exam room in the U.S. is the Baumanometer. The device is most often ... Read more.

Opportunities for A&P Brand
What a waste! This once-great American grocery company is now a shadow of its former self. The Great Atlantic & Pacific Tea Company still lives on in the No... Read more.

Bring Back Sealtest Milk. Yes. Of course.
Since the advent of hormone free milk, new national brands of milk have been established. That’s great. And it proves there is a market for national brand... Read more.

Save the Toledo, Ohio White Tower!
One of the great losses of an American brand was the White Tower chain, which was shut down mostly in the 1980s by its owner, Tombrock Corporation of Connecticu... Read more.

Golden Books At 65; Children’s Museum of Manhattan Exhibit
The Children’s Museum of Manhattan is holding an exhibition on artwork from one of the great American publishing brands, the Golden Book. We all know the ... Read more.

The New York Sun Still Shines For All
NEW YORK – Start-up media projects are a perfect place to revive dead brands. Condé Nast did this masterfully when it revived the magazine titles Vanity ... Read more.

Wishing for ABC News’ Make a Wish with Tom Chapin
BrandlandUSA reader Brian Stevens asks about the Tom Chapin children’s show Make A Wish. Says Stevens, “I wish someone could dig up some old “Make... Read more.

Save Budweiser; Busch Family Keeps the Parks?
Part of what makes a brand authentic is where it is made, what company makes it and what other things the company does. Budweiser is one of those brands. Not on... Read more.

Where’s Romper Room?
It’s time for Romper Room. Again. A Chicago company, River West Brands, has re-registered the defunct brand name, according to the USPTO. If you lived at ... Read more.
Harvard Survey on Brand Attributes
Can Wal-Mart feel? Does Disney possess self-control? Researchers in psychology at Harvard University are interested in how people attribute mental capacities to... Read more.