Top 10 Recession Proof Grocery Brands
Times are tight. Companies like Kellogg’s and Wal-Mart are doing well. These are companies that everyone, including the wealthy, flock to when every nicke... Read more.
Mahindra & Mahindra, Relaunch the International Harvester Scout
The news that General Motors is in talks with firms in China, Russia and India who might buy the Hummer brand is good news. There is no reason why the Hummer br... Read more.
Schlitz Gusto Is Back
Great American brand names, when they return, not only elicit a burst of happy nostalgia, they can also make consumers buy things. Such is the case of the reint... Read more.
Help Bring Back the UK’s BN Biscuits
There is an effort to bring back BNs, those British cookies with faces. The Bring Back BN site on Bebo says: “Remember those lovely curvey squared biscuit... Read more.
Shasta, the Soda Brand, Rules the Hospital
Different brands get their mystique from where they are distributed. Shasta, the drinks brand, was born as a regional water company on the West Coast. The brand... Read more.
Next Steps for Bennigan’s, Steak & Ale
The news that the restaurant chains Bennigan’s and Steak & Ale have closed stores and filed for Chapter 7 means that two of the best-known groovin’ 1970... Read more.
What’s My Line to Return to Television
The game show What’s My Line might return to television, with David Hasselhoff as a regular. Hasselhoff, currently an America’s Got Talent judge, has be... Read more.
Enough of These Fake Company Names
On the re-naming process, when advertising folks gather in a room and cook up words, run them by trademark attorneys and focus groups, massage them with art dir... Read more.
Grapette, A Great Brand Strategy. Drink Some.
It looks like Wal-Mart has become the museum of Great American Brand Names. Need a Vassarette undergarment? There it is, on the shelves, just like it’s 19... Read more.
7 Characteristics of a Perfect Brand Manager
These days, the Brand Manager is a sort of oracle. Everyone talks about their “brand” and what happens to “brands” and protecting “... Read more.