The Irish Sweepstakes on the “100 Brands To Bring Back” List
We were thinking. What happened to the Irish Sweepstakes? Do we want to try our luck? Turns out the Irish Sweepstakes died over a decade ago. Yes, we have all s... Read more.

Ring Up America’s Top 10 Regional Telephone Brands
Verizon missed the call when they renamed themselves. The brand is a bore. Furthermore, there were likeable regional Bell names. There is no reason why Verizon ... Read more.

Tastee Freeze, Twistee Treat and other Dari Delights
Soft serve ice cream is a great American tradition. It’s tasty. And easy to eat. Of course, the world knows Dairy Queen. But there were other soft-serve b... Read more.

The Soul of Radio Shack Was Flavoradio
Radio Shack, Reuters reports, has had an excellent quarter, in a time when other retailers have not. Wow. But let’s digress into nostalgia. It’s muc... Read more.

Commodore Name Returns To Computing
Those of an age to remember Jack Tramiel and his Commodore PET, VIC-20 and Commodore 64 will be heartened to read that there will be a new Commodore computer. T... Read more.

GM’s Unpopular Models
Some GM cars aren’t selling. Why that’s a news flash! The Wall Street Journal reported today that General Motors has a large number of slow selling ... Read more.

Ten Ways to Fix Circuit City
I was talking to a lower-level Circuit City exec in Richmond, Virginia, around 2001-02. He had just left the company. He shall remain nameless, mostly because I... Read more.

Marshall Field’s Boosters Rally on Tuesday
Those fans of the Marshall Field’s department store will rally again Tuesday, not only to express support for the Field’s name TWO years after Macy&... Read more.

The End of Corporate Design
Re-reading Peter York’s 1984 book Modern Times, we came to ask the question. Has it come too far? York (real name Peter Wallis), astute author of The Sloa... Read more.

Clorox Comes “Clean” with Green Works
Clorox is truly one of the wonder brands. Since its introduction in 1913 in Oakland, California, Clorox has become an essential part of the American household. ... Read more.