20 Mule Team Borax, Yippee-Yi-Eh
BORON, CALIFORNIA – Only a few days until the big celebration in Boron, California! October 4, 2008 is the 51st Annual Twenty Mule Team Days. It’s a... Read more.
Twing Your Brand, Twing Your Competition
JERSEY CITY – Twing is grabbing Google’s low hanging fruit. That’s sort of a saucy way to describe the message-board search engine Twing.com. ... Read more.
Edsel Ford’s Model T Anniversary Speech
This week began the beginning of the Model T’s 100th anniversary year. It is of course the worst time ever for the auto industry, even worse than the 1970... Read more.
Ways for Delta to Protect the Northwest Name
Now that the Delta/Northwest merger has been completed, the work of re-branding the two airlines begins. Rebranding is needed for obvious reasons; you have two ... Read more.
Advice from Boston Branding Firm Soldier Design
CAMBRIDGE, Mass. – Whether a brand is new or old, you need a process for turning it around. So says Bobby Riley, CEO and Creative Director of Boston-based... Read more.
Life Savers Candy Rolls Disappearing
A reader writes: “I remember Fancy Fruit Life Savers being my favorites as a boy and I cannot seem to find them anywhere … Discontinued? What’... Read more.
JetBlue Sets October Open for Old TWA Terminal
NEW YORK, Sep 22, 2008 — JetBlue Airways (Nasdaq:JBLU) has set the opening of JFK’s restored Terminal 5 for October, and announced retail tenants. T... Read more.
Hotel Pennsylvania Off Deathwatch?
Looking back on the potential demolition of New York’s Hotel Pennsylvania for a fancy new headquarters for Merrill Lynch, my how the tides have turned! In... Read more.
Missing the L.L. Bean ‘Double L’ Blucher Moccasins
We ran across these in the Esquire 35th anniversary edition published in October 1968. They are the L.L. Bean “Double L” moccasins. Basically, they ... Read more.
Baxter of California, Pioneer Men’s Skincare Brand
Baxter of California is one of the enduring men’s skincare brands, a sort of 1960s Keihl’s for California. Founded by Baxter Finley, it was a niche ... Read more.