Bar Keepers Friend, One of Many Great Hoosier Brands
INDIANAPOLIS – Brands are more interesting when they are owned by small companies, and have some history. That’s why Bar Keepers Friend, founded in 1882,... Read more.
How To Brand Your Region For Tourism
Hint: It’s about finding the cool stuff, and making cult favorites out of the mundane Everyone has to brand these days. It started with product brands, then... Read more.
Surveying (and Surviving) the Virginia Furniture Brands
MARTINSVILLE – While it is High Point (and North Carolina) that is associated with the American furniture industry, it is the southern part of Virginia that... Read more.
Buick and Tiger Divorce Exposes Legacy Cost Issue
You read it here first. Not that we had that much to do with it. On our November 1, 2008 story What’s Wrong With Buick, we suggested that it was time that... Read more.
How to Brand Yourself in Real Estate When the Market is Slow
It’s hardly even a buyer’s market, as few have money to buy. So what does a real estate broker do for branding when the market is temporarily kaput?... Read more.
British Woolworth’s in Jeopardy
LONDON – Decades of missteps and a brutal retail recession have hurt the British retailer Woolworth’s, which was one of the few surviving legacies of... Read more.
Thinking of Fenwicks, a Real British Department Store
An often unsung, but interesting British department store chain is Fenwick. It is not one of the big London stores that tourists know, but instead it was one of... Read more.
Some Interesting Branding Topics, Plus DePinna
We pulled some favorite branding stories from across the web. Thought it might make some good reference. And we just stuck a DePinna ad to promote our old story... Read more.
Briefly: Lilly Pulitzer in New York
PALM BEACH, NEW YORK – A revived Lilly Pulitzer retail operation has opened a boutique on the Upper East Side of Manhattan at 1020 Madison Avenue. The story... Read more.
Days of Drake’s Cake Numbered?
BROOKLYN – First the Dodgers and now this? If you grew up in Brooklyn or the Northeast, you know of Drake’s and their Yodels, Funny Bones, Coffee Cakes,... Read more.