Adweek: Marketing Officers Think Agencies Waste Time
A roundup of the day’s branding headlines. The most fascinating? Almost half of all chief marketing officers believe their agency is a waste of time: Almo... Read more.
Radio Aircheck Branding for Canada’s Astral Media
Montréal -Want to brand your radio network? Use an audio signature. Much like NBC’s famous G-E-C notes, the Canadian media company Astral Media has creat... Read more.
Sure Westinghouse Goes Neon
A few years ago, the Westinghouse brand was almost dead, a result of the breakup of what was one of the nation’s great industrial treasures. The company, ... Read more.
Branding Headlines Today
A few headlines for March 9, 2009: Adweek: Cities are selling ad space on everything they can Adweek writes on the Economics of digital advertising. It’s ... Read more.
Chrysler’s Plymouth and Dodge Brands Still Hot
TULSA, Okla. – Elvis’ Plymouth might still be alive, and you can buy it. The Dan Kruse-Leake Collector Car Show & Auction will kick off their ... Read more.
Macy’s. Macy’s. Macy’s.
“A common syndrome is the case in which a purported solution is in fact the cause of the problem.” A quote from the blog Unqualified Reservations. W... Read more.
A&P Has a Fruitcake Strategy
MONTVALE, N.J. – There is but one grocery chain that inspires literature. It’s the Great Atlantic and Pacific Tea Company (NYSE: GAP), this year cel... Read more.
What Happened To Saab
We have been thinking not only of what happened to Saab, but then what to do about Saab. We haven’t gotten far, we admit. And then we found this great res... Read more.
Last Days for Little Sue?
GLOUCESTER COURTHOUSE -Little Sue can’t find her way to the store. We were in Gloucester, Virginia a few weeks ago and happened upon one of the last Littl... Read more.
Thinking About Congoleum and Linoleum
There is an old Sesame Street song called “L is Such Pretty Letter.” It is either sung by Grover or Oscar the Grouch. One of the lines is: L, Linole... Read more.