Let Them Sell Cupcakes, Jewelers Selling Records
We ran across an old record catalog from the 78 era, and noticed that it came from a jewelry store in Norfolk, Virginia. The jewelers D. P. Paul, still (I think... Read more.
Killing Chief Pontiac Won’t Make GM Tribe Happy
DETROIT – Not that I really like Pontiacs these days. They’ve not been interesting for a long time. But now, there are serious discussions that GM w... Read more.
Mr. Bubble History Returns with Village Company
CHASKA, Minnesota – Great brands bring personality to commodities to products like soap. Perhaps the best example of such a brand is Mr. Bubble. If the pa... Read more.
Bringing Back Charles of the Ritz
How does a brand like Charles of the Ritz, at one time far larger and more prestigious Estee Lauder, just plain disappear? This makeup and skincare brand was me... Read more.
Norell Brand Languishes
This fashion house was named for Norman Norell, the famous American fashion designer and movie designer most famous for dressing Gloria Swanson. Norman Norell d... Read more.
Luxe Chronicles on Lanvin Revival
We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone tryi... Read more.
Can’t Stand the New Gatorade “G”
Please make graphic designers stop. First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell ... Read more.
It’s Dum Not to Have a Factory Tour
BRYAN, Ohio – Companies thinking they need a “factory tour” imagine frightening things, including expensive liability insurance, nightmarish s... Read more.
BrandlandUSA’s Top Product Mascots
An entirely arbitrary list of the Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Ma... Read more.
Crazy Eddie Still Insane
Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics ... Read more.