The Virtues of Nantucket’s Murray’s Toggery Shop
NANTUCKET – A great regional brand can become a national brand if it does one thing really well. Such is the case of Murray’s Toggery of Nantucket, ... Read more.
Briefs: Ruth Madoff in Belgian Shoes, Quincy Jones and Georgette Klinger
Did we see Ruth Madoff in Belgian Shoes? The New York Post ran a photo of the wife of the Ponzi schemer in the NY Subway. They made a joke of that “once-s... Read more.
Stupid Idea of the Magazine Publishers of America
Magazine Publishers Need to Encourage Keep-able Magazines As a magazine lover, I want to keep magazines. I hate to throw them away, even when reality hits and I... Read more.
When a Brick Is Not Just A Brick
Consumers need a story. I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minut... Read more.
Ten Quick Ways to Brand Your Local Shopping Center
Sometimes “branding” can go too far. Do you need a brand for your local strip shopping center? You bet. Here, a photo of S&S Plaza on Anna Maria... Read more.
Ad Agency Gyro Goes Back To American Basics
PHILADELPHIA – The ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty indus... Read more.
Building New Brands on Etsy like Happy Squash Toys
Editor’s Note: The site is now sold out of inventory BROOKLYN – It’s the perfect moment for the craft-selling site Etsy.com, though calling it... Read more.
Top Five Coolest Retro Airplane Brands
A plane is a plane, and if it flies, it looks like an airplane because it is an airplane. Unfortunately, that is not always true with commercial and private pla... Read more.
Review: A Not-So-Annoying CEO Advice Book
Wiley, Start With the Answer: And other Wisdom for Aspiring Leaders, by Bob Seelert, John Wiley & Sons, Hoboken. $24.95 CEO autobiographies and the like are... Read more.
Next Step For Major Brands on the Web
Clicks are not only destructive of the brand, all they do is help advertisers to beat down the price of advertising. In addition, it causes content to go for th... Read more.