Interview: Singer Songwriter Jake Holmes, America’s Most Memorable Jingle Writer
NEW YORK – Jake Holmes perhaps has had as much influence on American music as any other singer songwriter, but unless you are a devotee of early 1970s roc... Read more.
Hungry for Horne’s on the Highway
PORT ROYAL, VIRGINIA – When you think roadside, you think Stuckey’s and Horne’s. Both were the roadside rest stops; before the government got ... Read more.
Advertising Behind a Bicycle and Modern Signboard Ad Ideas
Advertisers and agencies get so obsessed with technology in advertising that we forget that there is still effective analog advertising. One such concept is Sar... Read more.
Delta: Use the Northwest Airlines Brand Or Lose It
It’s a fundamental of trademark law. To keep a trademark, you have to use it. My old Virginia bank Virginia National Bank learned that lesson. It dropped ... Read more.
America’s Eight Greatest Sunscreen Brands
Amazon.com WidgetsIt’s summer. You go to the beach. There is that SMELL. What smell is it? Coppertone smell? Hawaiian Tropic smell? Bain de Soliel? Got to... Read more.
Whatever Happened to Sea & Ski; Once the Nation’s Most Popular Suntan Brand
Sea & Ski has apparently lost its tan, and no one knows where to find it. In the 1960s commercials for the suntan lotion; it was always the more youthful lo... Read more.
Mobil Guides No More; Bad Move
And remember, it is "fancy" people who buy and recommend stock purchases for others. It is "fancy" people who decide on environmental regulations. It is the "fa... Read more.
Pop Tarts Go Pop Art
BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion. Kellogg’s hired artist Burton M... Read more.
Reader’s Digest, the First “2.0” Magazine
PLEASANTVILLE – So I am reading Peter Canning’s biography of Dewitt and Lila Acheson Wallace, American Dreamers, and seeing how the Wallaces affecte... Read more.
Rit Dye Keeps Teens Entertained
Last weekend, the teens were in the yard getting ready for church camp. They had to get a LOOK together. And what did they decide to do? Head on over to the sto... Read more.