P&G: Fix What’s Under the Hood
20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song,... Read more.
History of Dritz, a Great Sewing Brand
At home, in a sewing kit, I noticed a handy little brand many have forgotten is still around. Dritz. It’s part of the great pantheon of sewing brands, som... Read more.
Shark Repellent Branding History During World War II
SARASOTA – At the Mote Marine Aquarium here, there is a small cabinet of shark repellent brands. During World War II, the Navy tried to come up with ideas... Read more.
National Airlines: The Florida Airline
MIAMI – There could not have been a more perfect Florida ambassador, and airline, than National Airlines. When the “Sunshine Airline” merged i... Read more.
Grape-Nuts Celebrate C.W. Post Heritage
ST. LOUIS – Introduced in 1898, Grape-Nuts was the nation’s first cold cereal, though you can also eat it hot. It’s not grape, nor is it nuts,... Read more.
New Hampshire Cigar Returns
HOOKSET, N.H. – Twins Smoke Shop in Hooksett and Londonderry will bring back the 7-20-4 cigar, made by the K. A. Kendall Co. Millions upon millions of the... Read more.
We Haven’t Forgotten
MORE HERE... Read more.
Note to Sears: Nobody Needs More Stuff
HOFFMAN ESTATES, Illinois – Sears Holdings (SHLD) announces earnings today; turns out their second-quarter loss is $94 million, or 79 cents a share, with ... Read more.
Reader’s Digest, Get Back To Basics (and Apologize to the Wallaces)
PLEASANTVILLE, NY. – That private capital has been unsuccessful in a leveraged buyout of Reader’s Digest Association Inc. should be no surprise. Pri... Read more.
Keep Johnnie Walker In Kilmarnock Scotland
KILMARNOCK, SCOTLAND – Great brands are associated with a place. This is true even more with alcohol other products that have elastic demands. The place o... Read more.