What Happened to Safeway’s Private Brands?
RESTON – So we haven’t been in a Safeway in years, but go in to grab some things while traveling. And I am curious about brands, and I look to see w... Read more.
BrandlandUSA Talks to the Hand … the Palmolive Hand
Editor’s Note: In our study of American brands, we talked to Roanoke, Virginia writer Elizabeth Barbour, who is the model for the Palmolive hand. While sh... Read more.
Jeep Grand Wagoneer, the Classic, Lives On
The new Land’s End catalog features one of the great American cars, a car brand with great enduring appeal. The Grand Wagoneer. It still holds as an icon,... Read more.
Old London Melba Toast, WASP Cocktail Snack
One of the genius Partridge Family episodes was when Shirley Partridge met up with a millionare man who had made a fortune in Melba toast. Lucky for us, you can... Read more.
Protecting Old Brands in China
BEIJING – Do the Chinese understand brands better than the U.S.? In some ways, yes. The Chinese interest in American brands, it is hoped, will help preser... Read more.
Taster’s Choice No Longer a Top Choice
We still get confused by the nomenclature of Nescafe Taster’s Choice. There are really two products, Nescafe and Taster’s Choice and they should onl... Read more.
Ronald McDonald, a Powerful American Icon
McDonald’s (NYSE: MCD) knows what it is doing. How do I know? I saw Ronald McDonald in action, first hand, when Ronald McDonald made a visit to our local ... Read more.
Wasted Telecom Brands Like GTE and Cingular
In the afternoon, on walks in Sarasota, I often see remnants of the old GTE, or General Telephone and Electronics. The name and logo appears on manhole covers, ... Read more.
Brands of Toaster Pastries
While we are big fans of Pop Tarts, we are intrigued that there are other brands around. Wikipedia says that Post, part of General Foods, was the innovator in t... Read more.
Eight Stupidest Branding Practices
Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for ... Read more.