Brigham’s Closes Last Boston Ice Cream Store, a Not So Wicked Move
Boston papers are reporting the sad news. Brigham’s is closing its last store in Boston. The ice cream company has been an icon of Boston since 1924, and ... Read more.
Canada Dry, the Jamaican Ginger Ale
Here’s a word relationship that won’t be on S.A.T. tests. As Schweppes is the top brand for tonic water, Canada Dry is the top brand for ginger ale.... Read more.
INTA Trademark Awardees Named
NEW YORK, NY The International Trademark Association (INTA) today announces its annual President’s and Volunteer Service Awards winners. These awards hono... Read more.
History of Boston Pencil Sharpeners, Sharpener Brands
At Staples yesterday, I bought a manual Boston Pencil Sharpener. It was $15.98; the model was the X-Acto KS. I got this manual one after an electric sharpener d... Read more.
Eleven Ways to End the Undifferentiated Airline Brand
How did Greyhound get to be more interesting a brand than Delta? Certainly, both have been through bankruptcy. And now, to travel a distance, both can be about ... Read more.
No More Rings: Wisk Facebook App Debuts
For those of us who grew up with the Wisk “Ring Around the Collar” commercials, Wisk is synonymous for getting rid of rings. The brand’s new o... Read more.
BP Finally Dumps Amoco Brand
When companies merge, they are always equals, but one brand always gets dumped. That’s exactly what has happened with Amoco, which finally got dumped by B... Read more.
SS United States, Among New York’s 11 Missed Tourism Opportunities
New York is, of course, a great tourist destination. But with vacancy rates going up, it needs a spurt. Recently, The Fantastiks came back. That’s quite i... Read more.
Brands of Escape from the Planet of the Apes
Catching the film Escape from the Planet of the Apes on Planet of the Apes weekend, the movie was packed with brands. Surely there are more, but these were the ... Read more.
History of Mrs. Stewart’s Bluing
That there can be small companies that make just a few products and stay independent is evidenced by Mrs. Stewart’s Bluing. The company was born in the 18... Read more.