Would Nabisco Go Better With Coke?
As the kids say, “Just askin’!” That’s the question a BrandlandUSA reader asked us, as to whether Nabisco could be separated from Kraft,... Read more.
Marfak Lubrication, Mr. Harcum, and Walter Dorwin Teague
One of the more forgotten sub-brands of a major oil company is Marfak Lubrication. Marfak was the lube brand of Texaco and Caltex. If Havoline was the actual oi... Read more.
Anchor-Hocking, Made in America
Glassware is the perfect thing to buy American. Much of the production can be automated, and just-in-time demands can make American manufacture more competitive... Read more.
The Lucy Rule: Time Habits Critical to Media Brands, Most Brands
Time is a very important part of branding, whether it be time of year, time of week or time of day. As humans, while we crave variety, we are creatures of habit... Read more.
The Fort Worth Ranch Style Beans Explosion
We got a call from actor Jeffery Jones (no not the one in Ferris Bueller) who told us a story about Ranch Style Beans, and the Ranch Style Beans Factory, in For... Read more.
Ram, the Spin-Off Dodge Brand
AUBURN HILLS – Change is not the friend of brands. So when we happened to notice that Dodge Trucks were becoming rebranded as Ram, we were, to say the lea... Read more.
Fight Over Woolworth Legacy In U.K.; Brand Forgotten In U.S.
In the UK, companies are fighting over the legacy of Woolworth’s, which was thought to be dead. Not only has the name brand Woolworth’s been purchas... Read more.
Bank of Melbourne Might Return as Brand
The Australian bank Westpac is apparently considering to use a predecessor bank name as a separate online brand to help lure deposits. Reviving a brand online i... Read more.
History of Rubber Company Sneakers, and Jack Purcells
Jack Purcells are one sharp looking shoe, and they make us remember the era of the rubber company sneaker. Jack Purcell was a Canadian badminton player; I alway... Read more.
History of Dill’s Best and Dill’s Pipe Cleaners
One of the oldest extant American tobacco brands is Dill’s. J.G. Dill was once a great Virginia tobacco company, known worldwide for its Dill’s Best... Read more.