Food Manufacturers. Yesterday Was the Invasion of Poland
Back somewhere after my 1970s childhood, Super Sugar Crisp became Super Golden Crisp and Sugar Pops became Corn Pops. Thankfully Sugar Bear, that Super Sugar Cr... Read more.
Serv-a-Gravy Found! Plus a Bit of History
CHERRY HILL, N.J. – The brand Serv-a-gravy has been harder to find at stores. Charlie Slade, of the company Serv-Agen, gave a bit of history of the compan... Read more.
The ‘Lone Cedar’ Effect and the Founding of the Carnival Brand
The late landscape architect Charles Gillette had a trademark in his garden designs. Gillette, so focused on symmetrical designs and order, was not afraid to le... Read more.
Companies Truckin’ in a “Deadhead” Economy
No, I’m not talking about the late Jerry Garcia. I’m talking mums. Potted mums. I have been thinking about a pot of red mums that sit by the walkway... Read more.
How Sears Does Social Media
HOFFMAN ESTATES – As the most iconic and historic retailer in the U.S. and owner of some of America’s greatest brands, Sears, Roebuck & Co. made... Read more.
Too Many Brand Extensions is MAALOX MOMENT!
WASHINGTON, D.C. – So FDA issues a warning today about Novartis Consumer Health’s Maalox. We’ll print it verbatim: Choosing the wrong liquid M... Read more.
Abbey Road and the Remnants of Once Great EMI
LONDON – BBC is reporting that Sir Paul hopes that EMI’s famed Abbey Road studios might be saved. Apparently, it is for sale for $30 million. EMI, r... Read more.
The Olympics. The Biggest Brand Brought Back
If you had told someone in the late 19th century that 100 years hence, the Olympics would not only be the world’s greatest sporting event, but a company w... Read more.
Princess Cruises Brings Back Old School Ocean Liner Departures
SANTA CLARITA, Calif. – Princess Cruises has reinvented a great ocean liner tradition. The program is a new twist on the departure celebration of bygone d... Read more.
Personna Razors in Piccadilly Circus
LONDON – Many brands that were once popular still get exposure through popular media, especially through photography and movies. We happened upon one razo... Read more.