Use Archaeology to Build a Tourism Brand
Israel does it. Virginia does it. Britain does it. Italy does it. They even do it on Marco Island, where old native Calusa artifacts helps to define an image of... Read more.
Thinking Rockresorts
We ran across the blog from Electro’s Sparc Studios in Clearwater. Their website has some fun stuff, including the above brochure of Caneel Bay, St. John,... Read more.
Q&A: Paul Parkin on Branding the Dead Celebrity
SAN FRANCISCO – Celebrities as brands is not a new phenomenon, but it is one that continues to evolve. Gaining income from a famous person’s legacy ... Read more.
German Mini? No Thanks only England
COWLEY, England – Due to the popularity of the Mini, BMW is saying that it might need to expand production at its plant near Oxford. According to the Fina... Read more.
Land’s End, Boeing and L.L. Bean
Some various brands in the news: On the Ticketron e-commerce site, if you see ticket prices, it shows you the sorts of performers and events that other people w... Read more.
NCL. If You Can’t Sell S.S. United States, Sink Her For Scuba
PHILADELPHIA – The venerable S.S. United States appears headed for the dreaded scrapper in Alang. Once the pride of Virginia (and the nation) the stately ... Read more.
Uncle Sam Wants You For Breakfast
In December, US Mills, the former maker of Farina breakfast cereal, sold brands that included Erewhon, Uncle Sam, Skinner’s Raisin Bran (founded 1926) an... Read more.
Tropicana Offers Fresh Tangerines at Walgreen’s
BRADENTON – Pepsico CEO Indra K. Nooyi appeared on CNBC after Davos, talking about how the company was seeking healthier options for snack foods. Pepsico ... Read more.
What’s Up With New Tang, Pierre Cardin Laptops
A few bits of stuff we’ve seen in recent days: Tang: What’s the deal with “New” Tang. Granted, we haven’t purchased Tang in years,... Read more.
Classic Brands: Jack Tar Marine Paint
Jack Tar Marine Finishes marine paint is an enduring enamel alkyd paint for marine, metal and pipes. It’s made by BLP Mobile Paints of Mobile, Alabama. Th... Read more.