Headlines: Schumacher Joins NE Consulting
Westport, Conn – The New England Consulting Group has made Debra Schumacher managing associate. Schumacher has held positions of increasing responsibility... Read more.
Goodbye Continental Airlines. But Why?
There appears to be no logic to what happens to brands when airlines merge. In the airline world, if the company is bigger, it keeps its name, and the smaller c... Read more.
The NYSE Brand, Fat Fingers and Jane Jacobs’ Dark Age
NEW YORK – In 2004, urban theorist Jane Jacobs not only predicted the burst in the real estate bubble, but talked about how it could unwind. In her book D... Read more.
Remembering Vinol, the Drug for Anemia
The drug Vinol often appears in old pictures. But what was Vinol? It was a drug for anemia and general weakness. It was part of the companies Chester Kent and a... Read more.
Swab, The Great American Wagon Company
Elizabethville, Penn. – Carriage brands that might have been around during, say, the time of Little House on the Prairie would be gone. Perhaps most are, ... Read more.
Seven Most Underestimated American Brand Names
Today, we explore brand names that are still around, but ignored or underutilized by their owners. In some ways having an underestimated brand is good, as too m... Read more.
Too Many Brand Extensions, No More Chocolate Altoids
BOSTON – A CBS News report today talked about the idea that people have too many decisions, and at a certain point, they just shut down. They were reporti... Read more.
Disney Brings Back Treehouses
LAKE BUENA VISTA – If customers want it, then bring it back. That’s the lesson of Walt Disney World’s groovin’ treehouse cabins, which opened in... Read more.
Chains That Were Once Chains, Chains No More
ST. PETERSBURG – Across the U.S., you can sometimes find a one-off restaurant that was once a larger chain. Call them the broken chain retailers. When a r... Read more.
Dunkin Anniversary Box Re-Asserts Claims to Mister Donut
A good strategy when you have an older company with many different iterations is to periodically put out commemorative products and packaging using old versions... Read more.