Wear St. Louis’ Alox Shoe Laces
St. LOUIS – The walls of Cracker Barrel always have amusing signs, all real. One brand we saw along at one on I-95 in South Carolina were Alox Shoe Laces.... Read more.
Frankies Want To Bring Back the BeeBo Cavatelli Maker
BROOKLYN – The two restaurateur/writers of Frankies Spuntino Kitchen Companion have a favorite missing piece of kitchen equipment that they want to bring ... Read more.
Worst (Or Most Clever) Brand Extension Ever
This came in the mail with the Shell Oil bill, as an offer for Shell cardmembers from United Marketing Group LLC. It’s a brand extension of that dime stor... Read more.
Mello Yello Goes Back to Irvington, Virginia, 1979
Part of the reason I love brands is because I studied them at the Irvington Country Store. When I was 15, in 1979, my father bought a country store in Irvington... Read more.
Can a Brand Live Online Only? Of Course.
We heard from the Woodbine blog a question about brands that might be able to be revived, but be online only. The Woodbine Blog, part of the snazzy little Woodb... Read more.
Bigelow Tea’s Right Moves on Social Media
Family run companies that are moving into a third or fourth generation have a unique angle that they can exploit in social media marketing. We happened upon thi... Read more.
BP: Release Stations From Franchise Contracts
The news that BP stations are suffering under a growing boycott threat is natural and understandable. Consumers are frustrated with the federal government and O... Read more.
After the Well Gets Plugged, Rename BP Amoco?
SARASOTA – BP is the joke at our local comedy club. The joke won’t work in print, but the line involved something about bombs and how the BP owner w... Read more.
Briefs: Salonpas Brings Pain Patch to U.S., Target Sunscreen, Noxzema
TORRANCE, Calif. – The 19th century Japanese pharma company Hisamitsu Pharmaceutical, a manufacturer of external pain relieving drugs, announced the relea... Read more.
News: Barco’s New Uniform Line
GARDENA, Calif. – Barco Uniforms, one of the nation’s oldest and best-known nursing and uniform brands, has introduced a new set of products using n... Read more.