Willys Kaiser Jeep Lives On, Sort Of
Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release d... Read more.
Marketing To Kids Through Noble Aspirations
SARASOTA – A kid threw up last Sunday in the McDonald’s Playplace here. Not that that is a surprise. Stuff like that happens all the time, and it wa... Read more.
Rooster: Relic of a Great Era of American Ties
One of the great 1960s men’s fashion brands is Rooster, the tie company. Rooster ties were a cultural item, and one of the rare brands of American ties th... Read more.
Five Reasons Why Valleydale Pigs Are the Best Ads Ever
There are many great ads, and it is hard to characterize a best. Very often a “best” tells as much about the person as the ad. Nevertheless, there a... Read more.
Canada Dry Wink Fans Please Speak Up
Are there still Wink fans? Wink was the grapefruit-based soft drink by Canada Dry. Originally, the drink had a Wink-mobile that drove around, with a giant Wink ... Read more.
Sweet ‘n Low Rebuilds a Classic Brand
The original brand of saccharine sweetener, Sweet ‘n Low, is doing a major push to rebuild its brand in the wake of newer sweeteners such as Equal and Spl... Read more.
Fan of Spatini Speaks Out
This week, we were alerted to the Spatini brand, a dry seasoning mix to help make spaghetti sauce. Apparently, its only sold to restaurants, though there is a w... Read more.
Brand Icon: History of the Tretorn Nylite
Tretorn. The Swedish brand still has that country club allure, made even more exotic by the fact that they are still a bit hard to find in U.S. stores, though n... Read more.
Old Mills Making New Products
The carnage in Detroit (and so many other U.S. cities), where hundreds of gorgeous industrial buildings are either wasted by neglect or outright demolition, nee... Read more.
New Signals: Boosting AM Radio
We ran across a recent post on the future of AM radio that set out some ideas on keeping the format viable. While the idea of AM radio still lives, and is relie... Read more.