History of Mason Pearson Brushes
LONDON – Funny how a small, old brand can captivate a current audience. Such is the appeal of Mason Pearson brushes. In many cases, brands such as Mason P... Read more.
Nice New Store Brand at Walgreens
DEERFIELD, IL – Walgreens has a nifty new store brand for store-branded groceries. It’s called Nice, and it tries to take a snazzy approach to the b... Read more.
Dodge Dart Returns Chrysler to the Small Car Market
The Dodge Dart will return next year; see www.dodge.com for pictures and information about the January 9, 2012 “reveal”. Based on an Alfa Romeo Giul... Read more.
British Airways Explores Its Brand Heritage
A recent campaign by British Airways points up exactly what United, Delta and American are missing in their approach to airline branding. Namely, a sense of his... Read more.
The Krafty Treatment of Sanka, Hardly Worth Beans
In just about every restaurant kitchen, the decaffeinated coffee pot has an orange band. Ask a person under 30 why that band is colored orange, and they wonR... Read more.
What’s Wrong (and Right) With the Hallmark Brand
Like the United States Postal Service, Hallmark is trying to find its way in a new era. But it has not always been successful. It has in recent years laid off s... Read more.
Gulf Stops Keep Going in America
MOLLUSK, Virginia – One of the most brilliant recent relaunches of a great American brand is the rebirth of Gulf. The company almost totally disappeared, ... Read more.
Lemon Coolers or How to Snag Brand Equity Legally
In recent years, there have been a number of retro product re-issues by the original company. But a brand doesn’t have to be from the original company to ... Read more.
Did You Like 7Up’s Like Soda?
There are so many great old soda brands that are no longer around. One of the more clever, graphic wise, is Like, which was a diet version of 7Up. Here, a bottl... Read more.
Poppet-Valved Martin Outboard Motors of Eau Claire
WARSAW, Virginia – On display in the window of this Northern Neck town at The Daily coffee shop is a snazzy Martin “40” outboard motor. Once, ... Read more.