Branding and a Swing Out ‘Auld Lang Syne’ from Andy Connell
For brands in 2013, change it up, but don’t change it at all. Keep your brand the same, but switch it up a bit to keep it fresh. That is easier said than ... Read more.
Deadhead Spin on Spandau Ballet Music History
LONDON – “That’s Spandau Ballet, Man!” Or so said the guy on the Chevy Malibu commercial, part of the long pop legacy of that quintessen... Read more.
Brands this U.S.A. Christmas
Nearly every consumer brand gets some play around Christmas, yet some brands are more distinctly associated with Christmas than others. Below, some posts from B... Read more.
News Roundup: Looking for Ho Ho, Dan River Runs Again, Nabisco Push, A&P Fruitcakes
SARASOTA – A roundup of branding recent items in the news: Big House POS Display of Nabisco: Nabisco, a brand of the oddly named Mondelez International,&n... Read more.
Online National Airlines History With Vintage Documentary
National Airlines was one of the best-run airlines in the nation, and when it merged into Pan Am in 1980, one of the great airline brands disappeared. If we are... Read more.
Sea & Ski Brand Resurfaces, Sort Of
The suntan lotion brand Sea & Ski has returned to the market, sort of. To many, the special scent of Sea & Ski reminds them of wonderful summers, and ... Read more.
Braniff Fans Attempt to Save Love Field Terminal
DALLAS – There are few airlines with more pluck and fashion than the late Braniff. Braniff was a Texas-sized operation, with a very important sense of its... Read more.
Idea: Local Brands as Economic Development Facades
PALMETTO – Across the U.S., there is no shortage of run-down small and medium-sized towns that used to be far more prominent than they once were. Through ... Read more.
Bon Ami’s Changeless Brand Strategy
KANSAS CITY, MISSOURI – Large consumer products companies like Proctor & Gamble and Colgate Palmolive have sometimes complicated the sale of household... Read more.
Readers Search for the Old Remedy Antiphlogistine
Some have asked BrandlandUSA to help them find the poultice Antiphlogistine. Hard to spell, and even harder to find. It was apparently one of those genius produ... Read more.