Finding Noxzema Shave Cream, Changed But Still Good
* Editor’s note from 2021; the product is only available in limited quantities, and is no longer available as a new product in the U.S. BALTIMORE – ... Read more.
On the Shelves: Duncan Hines, Harvester Hats and Good News No Longer
Ever since Pinnacle Brands purchased Duncan Hines, they have shown that a tired old brand that seems to be tired can quite easily be revived if you pay attentio... Read more.
Not Bright: Met Life Dumps Legacy for Recycled Cable Identity
NEW YORK – Part of the whole point of branding is to teach that as a company, you want to get to the eternal, the brand that never changes, the brand tha... Read more.
Burmese Brand Sofaer Shows New Way to Revive Defunct Legacy
Yangon, Myanmar – In every city, there are dozens of historic local brands that once defined a city, but have disappeared. The challenge is that often th... Read more.
Help Corporations Escape Sub-Optum Invented Brands
As a social service agency or company or government mandated service, the only brand you need is really your business name, and a decent level of service. Of co... Read more.
Boise Paper Not Interesting Without the Cascade Tree
Perhaps one of the better paper brands was Boise Cascade. It, according to the Boise website, became a craft paper brand in 1958 in Wallula, Washington. Over th... Read more.
On the Shelves: Izod Leashes and Laura Ashley Dogpens. Really.
Our occasional ventures into oddlots, dollar stores and the like deliver quite special brand extensions and brand licensing. Our tops for today (and we admit we... Read more.
On the Shelves: From Ivory to Cigarette Machines to Krispy Kreme Candles
In the last few weeks I have been making some brand-related observations while out in the mad world of brands. Here are some of the good and bad, and in between... Read more.
Note To Brands: De-Politicize Your Approach
I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pep... Read more.
Jeep Wagoneer Will Come Back, Finally
Perhaps finally, during this Trump administration, the penultimate Reagan-era vehicle, the Jeep Grand Wagoneer, will return. The idea has been under discussion ... Read more.