Junk the Food That the Kraft Heinz Trust Dumps
Perhaps this sounds a bit churlish to see cultural downfall in a child’s lunch. And to churlish, you might generously say inconsistent, as the vile concoc... Read more.
Revived Sea & Ski Hits the Beach Soon
ROCKLEDGE, FL – It seems that the historic Sea & Ski suntan lotion is coming back. Sea & Ski now has a new website, and promises to be on the shel... Read more.
Bell’s Seasoning: Since 1867, American Culinary History in a Box
Perhap’s we should be writing about Bell’s Seasoning around Thanksgiving time, but the brand, founded in 1867, is a useful product all year round. A... Read more.
J. Crew Problem: Snuffleupagus Pants & Emperor’s Ugly Clothes
NEW YORK – One of the great books read to me by my grandmother, a Sophie Newcomb educated potter by the name of Margaret Clarkson Pollard, were Hans Chri... Read more.
Esso Brand Lives, Premium Crakers and Red Cross Toothache
It is always heartening when an old brand survives generations, world wars and multiple depressions and recessions. So it is that we noticed three brands that (... Read more.
Barclays Misses Their Own Brand with ‘Luxury Card’
It is among the more misguided efforts at branding I have ever seen. Barclays, the great banking brand from 1690, is trying to sell a ‘luxury’ produ... Read more.
Renovation for Your Brand Might Include Refit and Repair
Perhaps it is not such an issue now, but back in the fall of 2010, Hatteras Yachts was advertising the “Hatteras Refit Center” in marine magazines. ... Read more.
Eerily Prescient United Ad from 1989 That Gives Recovery Route Map
There is not a lot more that can be said about the dismal failure of United Airlines that has not been said, except that it proves the necessity of empowering y... Read more.
What To Do Before You Discontinue a Brand
Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. Macy’s killed off great b... Read more.
Colgate Boosts Classics, Keeps Mennen Brand
NEW YORK – Colgate Palmolive is taking a smart path with some of its older brands, namely Speed Stick and Irish Spring. In recent weeks the company h... Read more.