Mobil 1 Supports Roadside Route 66 Preservation
SPRING, Texas – The oil brand Mobil 1 will sponsor and launch the Keep Route 66 Kickin’ campaign and website. The campaign will to help to preserve one ... Read more.
Rebranded and Revived: No Brand Confusion Between ‘Live PD’ and ‘On Patrol: Live’
This June, the cable television network Reelz revived the concept of a live police show when it launched On Patrol: Live. But a suit filed in New York City this... Read more.
A New Post Seizes Cereal Aisle Territory
For much of the 20th century, four brands, namely Kellogg’s, Post, General Mills and Quaker, have owned much of the the cereal aisle in American supermark... Read more.
Belcrest, New Jersey Maker of China, and the Nescafe Mug
This week, John Kelly of The Washington Post reminisced about the clear Nescafe globe mug, famous from 1970s commercials. Kelly was kind enough to mention a col... Read more.
Consumers Rarely See Red Crosses at Johnson & Johnson
NEW BRUNSWICK, N.J. – There are perhaps no American brands that are more trusted than Johnson & Johnson. A key part of the J&J brand identity, oth... Read more.
Briefly: Merrell Sets Award For Innovative Parks Employees
ROCKFORD, Mich. – The shoemaker and outdoors brand Merrell is setting up a contest and awards contents for individuals or teams who have “shown pers... Read more.
Better Business Bureau Goes After PreppiPosh, Now the Woke Doll Police
The Better Business Bureau, once worried about keeping crooked paving guys away from grandma, is now concerned with whether PreppiPosh, one of the Fail Fix Doll... Read more.
Briefly: Hormel Repacks Its Consumer Brand Unit
AUSTIN, Minn. – Hormel Foods Corporation (NYSE: HRL), the makers of Spam, Skippy and Planters, announced that the company will realign its business into t... Read more.
Pendleton Woolen Mills Brings Back Mill Tours
PORTLAND, Ore. — Pendleton Woolen Mills, the historic American woolen company, has resumed mill tours at their Washougal, Washington and Pendleton, Oregon... Read more.
Hostess Brands Logo Has New Look, Same Heart
LENEXA, Kansas – Twinkie and HoHo maker Hostess Brands has a new corporate logo. The new logo appeared on Business Wire press releases this spring. It is ... Read more.