Mary Kitchen Goes Hormel
Found recently on the grocery shelves. A new packaging for Mary Kitchen Roast Beef Hash, with Hormel recently added to the top. Mary Kitchen is the best brand o... Read more.
Mickey Mouse in the Public Domain?
A recent article in the Los Angeles Times, reprinted in the Orlando Sentinel, reported on the fact that the copyright on Mickey Mouse might be in doubt. The sto... Read more.
Elsie the Cow Arrives at Wal-Mart
Borden is back, big time. We spotted a large Borden cheese display at the Osprey, Florida Wal-Mart on Tamiami Trail, and it made us want to learn more about how... Read more.
Rockwell International Brand Survives
At the Kennedy Space Center’s U.S. Astronaut Hall of Fame, the Rockwell International brand is omnipresent. Rockwell, of course, built the Apollo capsule ... Read more.
Joy Ice Cream Cones, Founded 1918
Some brands have survived the conglomerate era and have kept their independence amongst overwrought graphics, market research and such. One of those brands? Joy... Read more.
Santa Fe Railroad Lives
Missing the old dome liners that ran from Los Angeles to Chicago on the Santa Fe? Here is one in Santa Fe, New Mexico, just off downtown, back in 2005. Happily,... Read more.
Hughes Intelsat Logos
At left, a great logo from Intelsat and Hughes, seen on the Space Shuttle mock up walk through at Kennedy Space Center. Hughes once built satellites for Intelsa... Read more.
Sunil Thomas and Chiranjeev Kohli on Reviving Old Brand Names
The online magazine Brandchannel has a useful paper on dead brands by Sunil Thomas and Chiranjeev Kohli, both marketing professors. The paper is called “R... Read more.
McDonald’s Speedee Sign in Interior Design
As a brand updates its look, and signage, the previous incarnations of the design can be interior motifs. This serves two purposes. It helps the consumer know t... Read more.
Shell Sign in Pensacola, Florida
Zoning and signage do not always match. In some cases, making the case for a sign in zoning is impossible. One trick used often by Walgreen’s and other re... Read more.