Miniclover Seed Looks to Rebrand the Overlooked Clover Yard
INDEPENDENCE, Ore. – Not too many years ago, clovers were seen as lucky. American yards, mowed by actual fathers, left them be. Children could then lie on... Read more.
People: New Ace Hardware Board; Foot Locker’s WSS
OAK BROOK, Ill. – Ace Hardware Corporation, the world’s largest retailer-owned hardware co-op, announced changes to its Board of Directors after the... Read more.
Briefly: Ad Council Research Takes on Substance Abuse
NEW YORK – The a group at the Ad Council released a study today that will help the organization create future campaigns against drug use. The Ad Council R... Read more.
New Wilson Tennis Collection Echoes Classic 50s Tennis Designs
CHICAGO – The era of excessively droopy or excessively tight sportswear may be reaching its conclusion, at least in the dignified realm of tennis. In June... Read more.
Underwear Brand Undercuts Fatherhood in Father’s Day Promo
DENVER – One can never underestimate the cynical desperation for a company to come up a Father’s Day promotion. Shinesty, the underwear maker, is en... Read more.
Briefly: Co-Brand Marriages Include Pop-Tarts & Zillow
In life, as in brands, sometimes odd marriages actually work. A few recent brand tie-ups, which seem to be the scheme when a brand needs a little energy, and a ... Read more.
People: Collins, Frisbee, Gabathuler and Levin
PHOENIX – Some new titles in the field of intellectual property law:MORE HERE... Read more.
Briefly: Planters Continues to Expand Nut Line
AUSTIN, Minn. – The Hormel brand Planters continues to expand its product line into packaged nut snacks, including a line of flavored cashews. The three n... Read more.
Warner Bros. Centennial Exhibition Stars at Studio Tour
BURBANK – A new exhibition on the history of Warner Bros. has debuted to celebrate the centennial of the Warner brand. The exhibition features Warner Bros... Read more.
Briefly: Crowell & Moring Publishes Guide to Metaverse
NEW YORK – The law firm Crowell & Moring has published Retail in the Metaverse and Beyond, a “collection of insights for corporate counsel and e... Read more.